Realme has climbed the charts of in-demand phones as it adopted an exciting marketing strategy, and its phones hit the sweet spot with Indian consumers. A question you have to ask if you want to know the reason a smartphone brand takes off in India is this: Is the phone priced well? Indian consumers want to view value for money in purchases. With exposure and India opening up to the international stage, people from all segments of society are more savvy and knowledgeable than they ever were.
Chinese mobile manufacturer, Realme, has become the most rapidly growing brand in India. Realme sold 15 million phones in its first year in the country and targeted double the sales for the coming year. In 2018, Realme started off as an Oppo sub-brand, but pulled away from it soon, seeing its own tendency to become a famous stand-alone brand. The Realme mobile today can take on -- in terms of popularity -- the bigger rival Xiaomi, with competitive price points in budget and mid-range segments. You can get a great Realme handset with excellent features between 8,000 INR and 20,000 INR price range.
Focusing on Online Sales
Although the brand advertises heavily offline, with ambassadors including celebrities for its endorsements, unlike other Chinese counterparts Vivo and Oppo, the Realme mobile has concentrated on its online presence from the word go. Madhav Sheth, the CEO of the company, who founded the company with BBK Electronics founder, Sky Li, claimed that Realme was ranked as the seventh-largest brand on a global scale in December 2019.
The picture changed in the first half of 2020 when, according to Counterpoint Research, the brand was inching higher in its sales figures. In India, Realme has flourished compared to its counterparts Oppo and OnePlus, even during lockdowns. Sky Li, the mastermind behind Realme’s sales strategy, is all for promoting value to the Indian consumers. With superior features in all Realme smartphones, at prices that beat the competition hollow, these smartphones are great for lower economic segments, especially in the era of Covid.
Eyes on India
Who wouldn’t want a great-looking, feature-packed powerful Realme mobile under 15000 INR in India? The majority of smartphone buyers, especially those from Tier 2 and Tier 3 cities look for pocket-friendly yet powerful devices. Realme is just about 2 years old and didn’t even launch its phones in its native China. The goal of the brand was to penetrate the Indian market, disrupting it from within, and offering the multitude of Indians a great handset they could instantly afford.
Besides functionality, owning a smartphone, across all groups in Indian society, has become a status symbol. Not all Indians can afford flagship handsets; in fact, only a minority can. The rest, the billions of adults and children, have no choice but to bank on brands like Realme that are refreshingly affordable and bring utility too.
Realme’s Growth
According to brand analysts at Counterpoint, Realme has done well and delivers what it advertises. It has grown in a small base market in key spots in India, South East Asia, and recently, in Europe too. With “value” as its vital USP, everyone wants a phone that is economical, yet does the job decently. The Realme mobile, at low cost and with aggressive pricing has seen the brand through as a reliable smartphone maker.
Additionally, its e-commerce foundation for sales has helped to drive its swift growth in the Indian space. For instance, the Realme Narzo 20 is a hot seller with a great camera, decent battery capacity at 6,000mAh, MediaTek Helio G 85 chip, and 4GB RAM. Great features that are similar to these are offered in the Realme 7 too. The best phone in the Narzo series is available in the sub-15,000 INR price range.
Affordable Options
Buy your preferred Realme mobile at the Bajaj Mall, and avail exciting discounts. You can pay with your Bajaj Finserv EMI Network Card in easy no-cost EMIs, without needing to pay any money upfront.
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